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Looking to become an online freelancer of some type? Or just want to side hustle on your free time to pay for growing expenses?
There is a freelance Gig for writing product descriptions or product copywriting. You can make money from home writing descriptions of products in various industries, specially for e-commerce sites.
Other names for these gigs include; Product copywriter and product guides writer.
These jobs may require product descriptions on packaging, websites, buying guides and sale platforms like Amazon.
Writing product descriptions and product copywriting on e-commerce sites and on platforms like Amazon are big businesses.
Many of these opportunities are for remote work you can do from home. You can make $50 to $100+ per hour product copywriting.
Usually, an example of your writing will be required for application. Some basic knowledge of SEO and research are a plus.
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What is product copywriting?
A Product Copywriter is used to write products descriptions and copies in websites, brochures and emails. A good copywriter is also a good story teller who can write engaging copies.
A Product Copywriter responsibilities may include; writing product descriptions for Ecommerce sites, creating promotional materials and crafting text for online promotions.
Copywriters also use SEO techniques to optimize products descriptions aimed at the online market.
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Get paid to create product copywriting at Amazon
There are two ways to earn money on Amazon with product descriptions/copywriting. Amazon as a company sells millions of products and it uses a writing staff to create product descriptions. This is NOT the same as product reviews.
Find these jobs on Amazon online at AmazonJobs.com. Use the keyword “product copywriter” to obtain a list of available positions.
Amazon is also utilized as a sales platform by independent merchants. These merchants look for freelancers to write products descriptions to optimize sales, while they focus on the business.
Find product copywriting jobs for Amazon’s independent sellers. These sellers may advertise opportunities at various jobs boards.
Find product copywriting opportunities in jobs board
Job boards are another source to find product copywriting gigs. On these boards you can find large companies looking for product copywriters and other writing gigs.
The pay scale for these jobs will vary according to experience. Generally, larger companies will pay higher rates because they have a bigger Advertising budget.
Get product copywriting jobs directly with companies
Some industries rely a lot on product copywriters to write descriptions for their products. Companies with an online presence need copywriters to tell the stories about each product and to be found online.
The fashion, beauty, technology, electronic gadgets, toys and retail industries often use product copywriters for their e-commerce sites.
You can find many of these jobs thru online searches. For example, this is a product copywriter job at Ralph Lauren found online.
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Tips on product copywriting for e-commerce sites
Since the economy and retail sales keep moving towards the internet, learning to copywrite for e-commerce sites may open new gig opportunities. This is similar to other writing forms on the internet, but more specific to products.
Understand the customers who buys the product. This is who you will be writing for. This requires research on forums and online communities such as Quora or other Q&A communities.
Once you know the customers likes and dislikes, you can write appealing product copies highlighting the benefits.
Tell the story about the product. Talk about how the customers life will be different (better) with this product. Allude to pop culture references, social responsibility philosophy, humor and any symbols that can touch the reader.
Grab the customer’s attention by using a catchy headline. Unique, helpful, how to solve a problem type, relevant. You can use keyword research to help you craft a headline title.
Use action words or verbs in the story. Action words help the readers to connect a desired outcome with the product.
UGG – an example of a product’s copy for a website
This product’s copy identifies who is the customer, uses lots of verbs, says what is the product for, describes the process for designing and manufacturing the boot.
The copy also highlights the company’s social responsibility philosophy.
What I like the most about this product’s copy is its simplicity, no clutter. It makes it very easy to scan by human eyes and the search engines.
Highlight the product’s benefits. This is an obvious one. Write about what the product can do for the reader. Answer the question; what’s in it for me?
Use SEO techniques. Search Engine Optimization is specially important when writing copies for websites or e-commerce sites.
Make the product’s description scannable and use keyword research to help you connect with the reader. The proper keywords will help your copy rank well on search engines.
The bottom line on Product Copywriting
You can make money writing product descriptions or copywriting. Some of these jobs will require a bachelor degree, however there are others with no college required.
Product copywriting for e-commerce is one of the opportunities that continues growing due to increase in the internet economy. These jobs are found in industries like fashion, tech gadgets and retail, among others.
Some of the most effective ways to look for Product Copywriting jobs are thru Amazon, on job boards and directly with companies.