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Increase your Blog’s or website’s ranking with these on-page optimization ideas
Are you running a blog for Craft, Education, Entertainment, Food, Moms, Arts or any other niche site?
You want your content in the form of guides, how tos and ideas to reach the intended audience.
The search engines are the main pipes for sharing this information and knowledge with targeted visitors.
One of the goals of every Blog or website is to rank higher on these engines.
Because Google controls over 90 percent of worldwide searches, we’ll place attention on ranking with it.
However, if you use Pinterest, YouTube, Etsy or any Social Media platforms, these tips are helpful too.
Since most internet searchers don’t go past page one of the results, this means you want to rank your posts and pages on page one.
We’ll focus on on-page optimization with some quick and easy wins you can implement right away.
These techniques, when implemented, will help grow organic traffic to your blog or website over time.
Here are 5 ways to improve your SEO game
Do organic keywords research to plan your content
Once you have decided on the purpose and the audience you are trying to target, you can start brainstorming on some keywords to help you zero in your content.
The way Google has been ranking content and still does in 2022 is based on organic keywords, mainly.
Keywords research is a basic process you need to know before you write. Without knowing which keywords to use, how will you write content that can rank?
So, decide where you want to focus by targeting keywords.
Targeted keywords allow you to create content for humans that is delivered by the engines.
If you’re looking to increase organic traffic thru Search, then you need to create content the engines can pick up.
For this goal you need to write content that people are looking for, in a way the engines can discover it.
Since Google will rank many keywords and their variations, use this opportunity to rank for more than one term.
Keywords Quick Wins
- Focus on a topic appropriate for your blog or site and for your audience.
- Research a few related keywords
- Use them strategically in your post – title, sub-title and text
- Find Long-tailed keyword phrases
Craft an optimized post’s title
Your post title will also be the title of the url (this is permanent). You may change your title later on, however, the url won’t change.
Use subjects or topics. Search engines look for subjects in the title, sub-title and sub-headings where the most relevant subject words appear.
Ex. “How to learn iPhone photography for beginners”
The search results using subjects are generally very relevant because they are narrowed down.
Combine your keywords with the relevant subject words to create long-tailed phrases.
Most internet queries are made up of long tailed terms, also shorter terms are more difficult to rank on the engines.
Using internal link to and from other pages within your site or blog signal the engines that you have more content the reader can find useful. This in turn improves the readers experience, which is one of the engines’ goals.
Find relevant posts to link internally to and from each of your post.
Use external links to authority sites that are relevant to your content. This practice can help you to receive reciprocal links in return and improve your on-page SEO.
Write your post in an easy to read fashion
Content created for Search has to be easy for the engines to scan and easy for the readers’ eyes. You should strive to present each paragraph in a simple fashion, not too cluttered with too many sentences.
Use blank space to separate chunks within the paragraphs.
Include basic elements such as a post title, sub-headings, introduction, content body, internal/external links, bullets, images etc.
Understand how your old content is performing
Find out what’s working.
Go over your Google’s Search Console and Analytics statistics periodically.
These reports show you how each page or post is performing and also which terms are being used to reach your site.
If you notice gaps in your terms, ex. readers are using terms that you are not including in the content, try using them.
Using these terms you can create new content that your audience may find relevant. Also, you can boost your SEO by using them to update old posts.
Check algorithm changes
Don’t panic if you find one of your pages or posts ranking lower after an algorithm update. These changes are pushed periodically by the engines and they may reshuffle your content’s ranking.
If your site gets hit by algorithm changes, first don’t do anything and let the dust settle. After a few days, start to go over the content that was affected. Make changes to improve SEO and fix broken links on the affected pages.
If you started a new blog or website in 2022 and plan to create content for a targeted audience, these SEO tips can help you find visitors from the Search Engines.
SEO is a vast topic that you can always continue to learn and improve upon. However, starting with these basics can get your content found by the engines, on mobiles and in Social Media networks.