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Get your arts and crafts platforms noticed online to make money for the Holidays – SEO for crafters
Making money with a craft business is a competitive activity. There are lots of talented crafters making and selling handmade items like jewelry, art, patterns, crochet and others.
Most of these items are sold online at marketplaces, not at your local shop.
The plus side of these marketplaces is that demand for handmade craft is big.
The challenge is to get your business and products noticed by online buyers.
Crafters also produce content on their blogs or Youtube channels like tutorials, how tos, and guides.
If you’re looking to start a blog or youtube channel, this free guide will help you to create one easily.
This list of niche ideas will help you in the creation of new content and products descriptions.
Overcoming the competition means you as a crafter need to understand Search Engine Optimization (SEO) techniques. This will help your craft products and content rank on Google and other engines.
Crafters must also have basic SEO understanding to be able to rank their products and to land online sales on Etsy, Ebay and other platforms.
SEO has many elements. However, the main element is keyword string or phrases. Keywords are the signals to search engines (algorithms) that your products or content are a match to the buyer’s intentions.
Do you want your own craft business online? Your craft store or blog can be on a stand alone self-hosted website. Read more in this guide to learn how your craft business can be self-hosted with your own domain name.
What are keywords in business?
Keywords are the most important element in a business SEO because they are controlled by the searcher or buyer. They signal buyers and readers intentions.
Keywords are also valued monetarily in the ads market.
Once you find your targeted keywords use them creatively and be specific. You can also use the keywords on your craft business descriptions.
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15 Free Powerful Keywords For Your Online Craft Business
Who is this post for?
- Crafters selling on Etsy, eBay, e-commerce sites, Amazon, Shopify, Craft Apps
- Crafters creating content on blogs, youtube channels and social media
- Crafters looking for handmade SEO
In this post I give you 15 free keywords for your craft products and business.
These are niche specific keywords (related words) you can use and customize.
Avoid going general with keyword phrases like “Christmas Crafts”, instead go for a specific sub-niche such as, “Christmas crafts for living room decor”. This way you avoid the high competition for general phrases and also rank for more keywords.
This list is not all inclusive, you can do more research yourself, it’s fun. Also, you can purchase keyword research from third parties like SEMrush, Search Nation and WordStream, among others.
Crafters Niche Keyword Strings – for products descriptions, blog contents, e-commerce sites, Apps
- Christmas crafts for Tween girls
- Christmas craft for preschoolers easy Printables
- Christmas craft ornaments with pictures
- Christmas crafts for girls bedroom decorations
- Handmade jewelry sunflower necklace
- Handmade jewelry moon necklace
- Handmade jewelry butterfly necklace
- Quilt patterns for large scale prints
- Perfect 10 quilt pattern
- Simple arts and craft to do at home when bored
- Unique wall art posters
- Black and white wall decor for bedroom
- Arts and craft with paper plates
- Hand lettering unique fonts
- Hand lettering unique gifts
15 Free Powerful Keywords For Your Online Craft Business
Keywords Placement on Product Descriptions, Sites and Blogs
Use the most relevant keywords to craft a title.
Use a relevant image and use the keywords to describe it.
The most important keywords should be placed at the beginning of your products description, blog posts or social media posts.
For blogs and social media posts use the keywords on each subtitle and beginning of paragraphs.
Maintain a balance when using keywords, don’t over use them.
Limit the use of technical terms, unless necessary. Buyers and readers generally use everyday terms when searching.
Other Key Elements for Craft Business
In addition to keywords, there are other important elements to consider for SEO and ranking purposes.
Website or Platform Elements
Create a primary Navigation menu. Google crawls your site’s primary menu for keywords and to determine what the site is about. Use keywords that describe your content categories. Make your platform crawlable.
Use your footer. Include links to your content in the footer. This will show up every time your site is loaded, in every page.
Optimize your images. Don’t make your images too large. Large images slow down page’s speed. Do use content description and caption in your images, Google can see this.
Content Relevance – Write content that is relevant and practical for your readers. Posts, tutorials, how los, and videos.
Inter linking – Use relevant content links from your site to cross-reference other resources. Also, use outside links that are highly relevant to your content.
Relevant keywords are the building blocks of Search Engine Optimization. You need to design your content around the targeted audience who is using specific keywords and phrases.
These 15 art and craft keywords strings are sub-niches you can target in the products descriptions and other online content.
There are places to do keyword research like Google and Pinterest for free. Also, third parties SEO services sell market niche research for a fee.
The arts and craft market is very wide, for this reason it’s better to focus your SEO and marketing on specific sub-niches. This will improve your odds of ranking your products and your content.